Digital Marketing (7 ed)

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media, and marketing technology to achieve the goals of integrated multichannel marketing.

This streamlined seventh edition offers comprehensive, practical guidance on how companies can maximize the benefits of digital media and technology to achieve their marketing objectives. Digital Marketing links marketing theory with practical business experience through case studies from cutting-edge companies
such as ASOS, Spotify, Zalando, and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques, including search marketing, conversion optimisation, and
digital communications using social media, including Twitter and Facebook.