I am a learner, educator, researcher, and developer of Data Analytics and Data Science. I enjoy the creation of instructional content that is engaging and challenging. In my books and the educational videos that I create, I bring together my research and teaching experiences on top of my own hands-on learning to create content that adds value to the audience. I am also a Pricing Scientist at Ingram Micro and an Adjust Faculty of Business Analytics at the University of Redlands.